Saturday, 25 July 2026

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Economy

Indian Gen Z build livelihoods through secondhand fashion e-commerce

Young Indians facing limited job prospects are creating sustainable income through online secondhand clothing businesses, combining economic opportunity with reduced fashion waste. The trend reflects broader entrepreneurship among Gen Z in emerging markets adapting to digital commerce.

Guardian Global Development · Thursday, 14 May 2026

#entrepreneurship#youth employment#circular economy#digital commerce#India
Indian Gen Z build livelihoods through secondhand fashion e-commerce

Faced with rising costs and a lack of jobs, many young Indians are turning an online side hustle into an incomeThe work begins at sunrise, ahead of her first Instagram post. Astha Chhetri starts the day on her phone, combing through supplier lists, checking shipment updates and preparing stock for her online store.The evenings find Chhetri, 26, with her mobile still in hand, photographing and posting reels of clothes for sale and replying to customer messages. Continue reading...

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